Client
Dalee
Brand Strategy, Visual Identity
Giving Dalee rhythm through striking motion.
Challenge
Low brand awareness beyond the local music scene gave Space Ranger an opportunity to redefine its identity and amplify its presence across Minnesota. Tasked with evolving their brand while honoring the studio’s roots in authentic sound and creative culture, our team set out to craft a strategy that would resonate with artists, producers, and listeners alike, positioning Space Ranger as more than just a studio, but a sonic force in the region’s music landscape.
Solution
Following in-depth research and creative strategy workshops, we developed a new brand identity for Space Ranger, one that honors its raw, underground roots while looking boldly toward the future of sound. To bring the brand to life, we launched a comprehensive campaign spanning digital content, artist features, behind-the-scenes video storytelling, event activations, studio signage, and promotional print materials. We also reimagined their website with a modern, immersive experience, integrating booking tools, automated outreach, and optimized campaigns to connect with artists and fans alike.
Result
With a 95% year-over-year increase in studio bookings and a surge in artist collaborations after launching their new brand identity, Space Ranger is now hitting all the right notes. Our targeted campaign generated over a million impressions and 50,000+ monthly clicks, amplifying awareness and drawing in emerging talent from across the region. Most importantly, we helped boost in-studio sessions, live recordings, and audience engagement across the calendar year, turning Space Ranger into a creative hub for Minnesota’s music community.